Before we start on 16 December, I would like to know who you are and what you expect from this course. It takes about 10 minutes. Please answer by Friday 13 November, end of day.
Put the most useful one for you at number 1, and the least useful at number 9. Drag the lines to reorder them, or use the arrows.
Most of you come from other fields, and that is fine. This helps me pitch the course at the right level.
An experience, an anecdote, something you saw at work or as a customer. A few words are enough for now.
Marketing courses have a reputation: jargon, slides, theories that do not survive Monday morning. Tell me which of these you want to avoid.
What you expect
What you do not want to find
A decision you have to make, a question you cannot settle, or something you would like to know how to do by the end of the course.
One brand, and in one or two lines why. It can be big or small. I will use some of them as examples in class.
The group work will be more useful on a real company with a real question. Two ways to bring one: a company where a friend or someone in your family works, or a topic you are working on right now. Give me the company, the question it faces, and whether someone there could talk to your group. If the case is confidential, say so and it will stay within the group.
I read every answer before I finalise the programme. See you on 16 December.
Until then, you can reach me by email at any time, or send me a connection request on LinkedIn if you want.